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Most law firms really depend on referrals and repeat clients for development and growth; as such, it’s critically important to keep your clients happy, but also to stay in touch with them. Keeping your firm somewhere close to the forefront of their minds is a good way to generate those referrals and those follow-up inquiries—and email marketing can help you accomplish that, affordably and with minimal hassle.

How Your Law Firm Should Use Email Marketing

But what do attorneys need to do to leverage the power of email effectively? Here are some guidelines from the Driven2020 team.

1. Include a headshot in your email template. There’s a simple reason for this: Clients like to feel like they are receiving a personal message from a trusted legal ally, not a form letter or something generated by a marketing team. A headshot adds this personal touch.
2. Show some personality. Including a headshot isn’t the only thing you can do to make your emails feel direct and personal. Writing content in the first person, and allowing some of your personality to shine through, can really make your emails feel more relatable, more human, and more appealing.
3. Use an editorial calendar. While you don’t necessarily need to send a large volume of emails, you should send them regularly, while also maintaining a high threshold of quality. Use an editorial calendar to stay on top of your email routine, and to plan appropriate topics for each new letter.
4. Give advice. Giving away free advice accomplishes two things. First, it reminds the client that you know what you are talking about—that you are a trusted expert in your field. And second, it shows that you are willing to provide help.
5. Promote free consultations. If your firm is in a place where it can provide free consultations to potential or former clients, promote that in each email newsletter; it’s a great way to get your phones ringing very
6. Include ways for clients to connect with you elsewhere. Your email newsletter is a great place to promote your company’s blog, Facebook page, LinkedIn profile, or Twitter feed—even if it’s just in social media icons at the top or the bottom of the template.
7. Make sure you provide ways for clients to opt in to your email list. The easiest way? Just ask them, and make sure you collect email addresses at the start of any new client relationship. Have a formal protocol in place for getting new email addresses added to your database.
8. Also provide a way for opting out of your email list. Include an unsubscribe option in each message you send.
9. Experiment with when you send your emails. Take note of the open rates you get on your email messages, and be aware of times of day that seem especially good or especially bad for sending new messages.
10. Make sure your emails can be read easily from a mobile device. This is, after all, how most emails are read. Thankfully, most email marketing templates on the market today are mobile-optimized. Still, it never hurts to double check!

Need Help with Email Marketing?

When done correctly, email marketing can really be a slam dunk for your firm—an affordable and low-hassle way to keep in touch with clients, and to continually position your firm as a resource and an ally. And if you’re not sure about how best to implement email marketing, that’s something our experts can help you with. Get a free consultation from Driven2020 by contacting us today!

Reach out to the Driven2020 team today to talk about email marketing for your legal practice.

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Ask the average attorney where their clients come from, and you’re likely to get this answer: word of mouth. Indeed, attorneys thrive not necessarily on the basis of billboard ads or radio spots, but on the basis of referrals from actual clients.

What clients think of your firm matters—especially when they articulate it in the form of online reviews. These online reviews play a huge role in dictating word of mouth buzz, and they wield enormous influence over consumer purchasing decisions. Meanwhile, they are key SEO signals, which means no law firm can afford to ignore them.

Of course, in an ideal world, you’d have a lot of really good reviews—but that’s not always the case. The question is, what practical steps can attorneys take to ensure that they do get reviews—and that those reviews are positive?

How to Generate More Positive Reviews for Your Firm

There are a few proven strategies we can recommend.

Be aware of which online reviews matter to your firm. Do a quick Google search for the name of your firm, and possibly for the name of your firm plus the word “reviews.” You’ll likely see some Google reviews, but do you have reviews on any other sites? These are the sites you’ll want to focus on.

Make it easy for clients to leave you reviews. It’s always good to make it clear that you covet good reviews, and to provide an easy way for people to leave them. Some firms actually put links to their reviews sites on their practice website—and that’s not a bad idea at all! You can also put review site links in email signatures, on social media sites, and on any online invoices you send.

Ask for good reviews. You probably have a list of faithful clients who have used your services for a long time, and who you know to be satisfied customers. Reach out to these folks in personal emails, and let them know just how much positive reviews matter to you. Be candid in requesting a moment of their time for some honest feedback, and stress the importance of five-star ratings. Don’t forget to give them the link!

Print out your good reviews. When you get really strong ones, make print-outs, and distribute them to new clients you’re interviewing. This makes it clear from the very start of your relationship that you truly value what your clients think of your firm.

Monitor and respond to reviews. Get into a daily routine of checking for new reviews. If you get positive ones, take a moment to express your sincere thanks. If you get negative ones, thank the person for their honesty and try to address the situation as best you can. View it as an opportunity to offer real customer service.

Don’t even think about buying reviews. Nothing good will come of cheating the system with purchased reviews. This is an SEO trick that is thankfully going out of style, and we’d recommend not going down that road at all.

Marketing for Your Law Firm

Reviews matter a great deal, though of course, they represent just one aspect of integrative digital marketing. We encourage your firm to take them seriously, but also to be mindful of other important digital channels—ideally putting together a holistic approach.

Our team can help. Driven2020 offers results-based, data-driven marketing, and we have a lot of experience working with attorneys. We invite you to learn more about marketing for your law firm. Reach out to the Driven2020 team today to begin that important conversation.

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Addiction rehab centers play an important medical, moral, and social role—yet at the end of the day, most are for-profit businesses, and as such they come with certain bottom-line concerns. Your rehab can’t help people get better unless it can first get those people in the door; in other words, marketing is key. Yet, in the addiction recovery space, marketing comes with some unique challenges.

One of the most daunting problems is content writing. How do you write original content for your rehab that speaks authentically to the problem of addiction, yet also offers the hope of recovery—and prompts the reader to take appropriate action? It can be a difficult balancing act to achieve, but we have some suggestions to help you.

How to Write Compelling Content in the Addiction Recovery Space

Our tips:

Always know your audience.

The first step is to know who you’re writing for, so that you can deliver value that speaks to them. To some extent, we’re talking about basic demographics; if your rehab caters primarily to older people, or to LGBTQ individuals, or to men only, that can shape how you write your content. More to the point, though, it’s smart to remember that, often, you aren’t writing for individual with addiction, but rather to their family members, who may be the ones who encourage them into recovery.

Emphasize headlines.

Your headlines are among the most important pieces of content you’ll write. Why? Because they’re what hook the reader. If your headline doesn’t do its job, your content won’t even get opened, much less read. A good headline will convey value to the reader—remember our standard question: What’s in it for them? Other good headline techniques include asking questions, using numbers/statistics, or promising to teach the reader something with actionable impact.

Write in terms of problems and solutions. 

The content you write for your rehab community should make it clear that you know what the reader is going through. You understand the problem. You get what addiction does to a person, and to a family. Yet, you can’t just wallow in negatives; your content should acknowledge the problem but also point to the solution. Treatment works. Rehab works. Recovery is possible!

Think about common questions.

If you’re stuck on what to write about, one good brainstorming method is to think back over some of the most common questions you get from clients and potential clients. Use your content to demystify some of the rehab process, to educate, and to build confidence. Remember that your content needs to offer real value, and this is a good way to ensure that it does just that.

End with a call to action.

All good marketing content ends with a call to action—an invitation for the reader to take the next step. After you acknowledge the problem, posit a solution, and offer other valuable information, let the reader know to call or email you for more information. Make the next step in the recovery process plain.

Write Content That Makes Your Rehab Shine

To effectively brand and promote your addiction recovery service, you have to do some marketing—and part of that involves writing content. These tips provide you with some basic guidelines for doing so, and doing so effectively.

In the meantime, you can also call us to lean on our content writing expertise. Driven2020 has ample experience working in the recovery space, and we’re around if you want to talk specific strategies. To learn more about brand-enhancing digital marketing for your addiction rehab, contact Driven2020 today!

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There are several things that make marketing a plastic surgery practice rather tricky. One is that the field is ever more competitive, with cosmetic surgeons constantly expanding the value they can offer. Additionally, it’s a field with a fairly lengthy sales cycle; typically, a consumer will research and ponder their decision for months before finally committing to plastic surgery with a given practice.

What, then, can plastic surgeons do to market themselves effectively—not just distinguishing themselves from their competition, but doing so in a way that nurtures the consumer through the sales cycle and to a point of ultimate decision?

The best approach is to lay out a comprehensive digital marketing strategy; we encourage you to contact Driven2020 to begin that process. For now, here are a few basic considerations for those looking to market their cosmetic surgery business.

Marketing Your Cosmetic Surgery Practice: Tips and Strategies

It All Starts with a Website

Your website is the most important digital asset you have—a centralized hub for information about your practice and (more importantly) the value it brings to consumers. Make sure your website states this value proposition clearly, using simple and concise text, enriched by images and videos. Always think in terms of, what’s in it for the reader?

Start a Google My Business Account

It’s free and easy to start a page with Google My Business, and doing so will greatly improve your local SEO standings (including display in the Google Map). Make sure your account includes your full practice name, phone number, and address, plus hours of operation and other important points about the business.

Do Some Video Marketing

A simple introduction video, providing a warm and friendly welcome to your practice, can be a powerful way to connect with potential clients—and that, in turn, can help those clients feel more comfortable with you than with your competition.

What About Your Reputation?

When it comes to plastic surgery, trust is huge. Clients need to feel like they can have total confidence in you. There are several ways to build that trust; we recommend creating testimonial videos and also gathering positive reviews. Send an email to your best, most satisfied clients and ask them to take just a minute to give you a five-star rating and some positive feedback on Google.

Do Targeted Advertising 

You don’t necessarily want to take a blunt, sledgehammer approach to advertising; rather, you want to hone your message to those who are really in the market for plastic surgery. There are different tools for doing this, but one we really recommend is Facebook Ads. Here you can target to women vs. men, focus on a specific age range, zero in in those in a particular income class, etc. You can even base ads on those who go to spas and manicure salons regularly.

Retarget 

One more thing you can do within Facebook Ads: Create ads that essentially “follow” people who have visited your website in the past—a great way to gently nudge those people who are still weighing their plastic surgery decision, and to ultimately capture more leads.

Move Forward with Your Digital Marketing

For plastic surgeons, every ad dollar can be critical. That’s why we ultimately recommend bringing all these steps together into a focused, holistic marketing plan.

We can help you develop and implement this plan. Driven2020 works with many plastic surgeons, and we know what it takes to get real results. We invite you to consult with us today about integrated digital marketing for plastic surgeons. Start the process by calling the Driven2020 team right away.

 

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Chances are, yours isn’t the only law firm in your town. Whether you live in a major metropolitan area or in a small suburb, you have competition from other attorneys who practice in roughly the same field as your own. And that, in a nutshell, is why law firms must focus on local search engine optimization (SEO).

Here’s the bottom line: When people in your area need a lawyer, they’re as likely as not to turn to Google to help find one. Google will provide a list of local law offices, and it’s from that list that the consumer will make their decision—not from the Yellow Pages or from Interstate billboards, but from the Google SERP.

It is, in a word, vital for you to be on that list. And that’s what local SEO is all about.

But what can law firms do to ensure strong local search visibility? That’s a big question, and ultimately an integrative digital marketing approach is recommended. We encourage you to call Driven2020 to learn more about what that might look like for your firm.

For now, here is a quick checklist—five things every firm should do to ensure strong local SEO presence.

Local SEO for Your Law Firm

Think in Terms of Keywords

How will locals be searching for law firms? What search terms will they be using? In a town with just a couple of law offices, it might be something general—like “best local law firm.” But if you need to stand out in a more cluttered field, something specific—“estate planning services” or “criminal defense lawyer,” for example—may be necessary. We recommend using the Google AdWords Keyword Planner to locate some good, relevant keywords; make a list of them, and use those to anchor the rest of your campaign. (You can start by working a few of these keywords into blog posts, your website’s FAQ page, etc.)

Start a Google My Business Page

It’s both free and easy to create a page on Google My Business. Make sure to fill it out with all your relevant contact information, including address and phone number with a local area code. Note that Google will also give you the chance to categorize your firm—for instance, Divorce Lawyer, or Immigration Attorney—and we recommend doing so.

Optimize Your Firm’s Website

Ensure that it has some keywords naturally incorporated throughout, and that your name, address, and phone number are listed all over the page—ideally on every page. Also use keywords in your meta description, and ensure that your written content is substantive and value-adding—not just a bunch of salesy gobbledygook.

Get Local Citations

Seek out mentions (and links) from the local Chamber of Commerce, from law-related directories, and any other local listing services. Make sure you provide consistent contact information!

Earn Good Reviews

Local reviews are critical, and in particular Google reviews. Seek positive feedback from your best, most faithful clients, and provide new clients with an easy way to leave you feedback. It is often wise to include a link to your Google reviews on the firm website, within your email signature, etc.

Develop a Plan for Local SEO

We hope this checklist is helpful, but remember that it’s not the same thing as a full-fledged plan. For that, we recommend you speak with an SEO expert at Driven2020. We can show you how to get real results—i.e. how to get your law firm discovered by the locals. Reach out to us today to learn more about local SEO for your law firm.

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There have been studies showing email marketing to offer higher ROI than any other digital platform. This may come as a surprise to those who think email has become a bit passé, but we’ll vouch for it: When done properly, email can be just as effective as social media or video marketing for boosting website traffic and brand loyalty.

You’ll notice a key qualifier there: when done properly. Sadly, a lot of business owners invest time and money into email, but never really see the payoff. This is because working email marketing effectively takes both strategy and follow-through, and there are many ways in which it can go wrong.

We’ll show you some of those wrong ways, in hopes of helping you avoid them and really get optimal value from your marketing emails.

Where Email Marketing Goes Wrong

1. Buying an email list. This is the quickest way to get your emails shuffled off into the Spam folder. If you want your email marketing to work, you’ve got to direct it at actual buyers from your target demographic, not just names on a list you bought.

2. Your emails aren’t mobile friendly. You’d be amazed how often marketing emails look bad on a mobile device, despite the fact that most recipients check their emails on mobile devices only. Using a professional email marketing platform can ensure mobile readiness.

3. Using clickbait subject lines. Your subject line should convey value and instill trust. Simply state what the user can expect to find in the email, and how he or she will benefit. There’s no need for used car salesman shtick.

4. Writing headlines that are too long. Honestly? Anything more than seven words or so is probably going to be a little much.

5. Not providing substance in the email itself. Your content should impart real value to the reader—whether that means educating, informing, or making a meaningful offer, such as a discount or promo code.

6. Emailing too often. Your email recipients don’t want to feel bombarded. There’s not necessarily a magic number here—some companies send emails weekly, others a couple of times a month, others just quarterly—but be mindful not to overwhelm or fatigue your recipients.

7. Emailing inconsistently. Along the same lines, avoid emailing 10 times in a week, then having radio silence for a month. Allow your readers to know roughly when they can expect emails from you. Have a schedule, and stick with it.

8. Omitting a CTA. Every email you send, just like every blog you post, should have a clear call to action, leading your reader through the sales journey.

9. Not sending a welcome message. When someone signs up to be part of your email marketing list, he or she wants to get some word of confirmation—so have a welcome letter all ready to go.

10. Not including a way to unsubscribe. While you obviously don’t want people to take their name off your email list, it is nevertheless important to let them know that they have a way out.

Get Email Marketing Right

There are clearly some potholes you’ll need to dodge, but if you do so, you can get serious value out of an email marketing campaign. And one of the best ways to avoid these blunders? Work with an experienced marketing company.

We’d love to help. Driven2020 takes a results-oriented approach to email marketing, and we’ll avoid the things that detract from your goals or objectives. Learn more about getting email marketing right by reaching out to the team at Driven2020.

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What makes a website successful on the Google search engine results page? Sadly, there is no single factor we can point to. On the contrary, Google’s search algorithms take into account a wide range of considerations, or ranking factors, which come with varying degrees of significance attached to them.

One such ranking factor is called RankBrain. It’s one of the important ones. In fact, Google has stated that RankBrain is among the top three most influential ranking factors! As such, SEO success depends on properly understanding what RankBrain is, and how you can use it advantageously. We’ll cover these points in this blog post.

What is RankBrain?

To begin with, let’s clarify the term. RankBrain is basically a robot. No, really. It’s a form of artificial intelligence, used by Google to process search queries and determine which pages are most relevant/reflective of the search intent. Basically, RankBrain represents Google’s efforts to leverage machine learning to provide search engine users with high-quality search results.

RankBrain’s function is to interpret the user’s query and determine exactly what sort of information they are looking for—and as such, appealing to RankBrain means creating content that will truly connect with search engine users and address their interests or concerns.

Content and RankBrain

As for practical SEO tips, what we recommend most basically is developing content that aids in RankBrain’s understanding. Some ways to do this include:

• Ensuring that all pieces of content have a clear purpose—a single message or aim, a reason why the content was created in the first place. If you cannot easily identify the purpose of your content, odds are RankBrain can’t, either.

• Producing content that offers a depth of information, including possible access to external websites and links that might further assist readers looking to deepen their understanding of the subject.

• Shifting your attention away from keyword focus and toward topic focus—that is, writing in clear, straightforward language to engage your audience and provide them with relevant, on-topic value.

Avoid This One Big RankBrain Mistake

Here we will make mention of the single biggest mistake that content marketers make when trying to appeal to RankBrain—and that is, well, writing for RankBrain. Remember that the whole purpose here is to provide users with relevant information—and if you write with them in mind, that’s really the best way to make sure RankBrain is on board, as well.

 

The Implications of RankBrain

 

There are a number of takeaways from all this, the first being simply this: It’s important to know your target audience. When you understand what they’re looking for—what their pain points are—you can not only speak to them more directly, but also create content that meets RankBrain’s threshold of focus and specificity. (Buyer personas are invaluable here.)

 

As you wonder how to make content that’s fully optimized for RankBrain, then, don’t get caught up in the nuts and bolts. Instead, ask yourself these questions: Who is your content for? And, why might it be of benefit to them? These are the questions that really matter as you shape your content to fit within Google’s AI paradigm.

 

Get Help with SEO

 

Of course, RankBrain remains just one factor among many—and juggling these different ranking signals is one of the most daunting aspects of SEO. But you don’t have to do it alone. Driven2020 is here to provide growth-driven marketing services, including site optimization.

 

We encourage you to learn more about our unique, no-nonsense approach to online marketing. Start a conversation with us. Reach out to Driven2020’s marketing experts right away.

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Most small business owners are aware that digital marketing matters, yet some are hesitant to embrace it. The reasons are many: Lack of resources, uncertainty over how to proceed, misgivings about how practically effective digital marketing can really be. The one we hear most often, though, is lack of time. Simply put, many small business owners avoid starting a blog or an Instagram page because they are concerned it will eat into their schedule too much.

This is one reason to outsource marketing to an agency like Driven2020, frankly. Even if you’re not yet ready to take that step, there are some smart ways to make your marketing efforts a little more efficient and impactful.

Save Time in Your Content Marketing

Here are a few of our top suggestions, in no particular order.

Always have a content plan. You’ll spin your wheels less—and be more confident and decisive in your marketing decisions—if you have an overarching content marketing plan. What are your goals? What metrics will you be looking at? How will you know when your marketing has been successful? Get all these things in writing, and use that plan to guide your efforts.

Have a good sense of your audience. Again, if you want to be committed and decisive, know the people you’re addressing through your content marketing. Buyer personas are invaluable here. Keep them up to date, and consult them often to remind yourself who you’re creating content for.

Don’t multitask. Study after study confirms that multitasking is counterproductive. Focus on one task—writing a blog, collecting articles for social media, responding to comments on Facebook—but don’t try to do all of them at once.

Keep a list of ideas handy. Using an app like Evernote, collect blog ideas any time and any place you encounter them. That way, when you sit down to pen new content, you won’t have to worry about writer’s block. You’ll have a topic all ready to go!

Outline. Before launching into a new blog post, write an outline, specifying the major points you want to make. This may seem like an added step, but it can actually save you time in the long run, minimizing the risk that you’ll have to retool a piece of content because you lose your way halfway through it.

Recycle old content. Always be mindful of old content that still has some life in it. Convert old blog posts into marketing emails or Facebook updates. Turn your website FAQ page into a blog post of its own. Consistently look for ways to reuse older ideas.

Use automation tools. Hootsuite and similar platforms will allow you to schedule a whole batch of social media updates in one sitting, preventing you from having to do it on the fly throughout the week. Use these tools to your advantage.

Don’t spread yourself too thin. Remember that your business doesn’t have to be active on every online platform, and in fact it’s usually smartest to narrow your focus to just a few. Think about both your goals and your audience, do some research, and determine which platforms will really help you complete your mission.

It’s OK to Ask for Help

You can be efficient in your content marketing time, but remember that a team like Driven2020 can take it off your plate altogether—providing you with demonstrable results along the way.

That’s what our growth-driven approach is all about. To learn more about partnering with us, contact Driven2020 today. We’d love to talk about how we can take over your marketing endeavors!

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Social media success isn’t defined purely by the number of fans, followers, or “likes” you have. While these numbers are not meaningless, neither are they definitive signs of a successful campaign. What really matters, in the end, is whether or not you’re moving the needle on your bottom line—that is, whether your social media efforts translate into paying customers, increased sales, and greater brand visibility.

To that end, we’d say that followers in and of themselves aren’t nearly as important as loyalty—and that’s something social media can generate, though it’s going to take a lot of effort.

Why Customer Loyalty Matters

Before we get to the how-to part of the blog, though, let’s pause to reflect on what loyalty really means for your business.

One reason to pursue brand loyalty is that it provides you with a level of protection against your competition. Remember that your customers have many options at their disposal, but loyalty to your brand keeps them from jumping ship.

Loyalty can also manifest as social media amplification; the loyal customer is going to be much more likely to trumpet your brand via Facebook and Twitter, to share your content, etc.

Fostering Loyalty Through Social Media

There are some significant benefits to developing loyalty through your social media marketing—but the question is how.


Here are a few of our top suggestions.

Focus on value. You’re not going to win anyone’s favor or trust simply by flogging your sales pitch over and over. Rather than advertising to your social media followers, make sure you’re engaging them with content that adds value to their life. Help them. Answer their questions. Educate them. Always ask, before posting content, what’s in it for our readers?

Be consistent. You’re not going to get very far in social media marketing if you only post to your Facebook page once a year, or if your Twitter activity is scattered and unpredictable. Use an editorial calendar to make sure you are sharing new content to each of your social media platforms on a regular basis.

Be social. This is social media we’re talking about, after all, so remember to not just talk at your followers. Talk with them, too. Respond to any questions or comments they leave. Make yourself available, and show that you are more than willing to engage with your customers and social media fans when they have issues arise.

Provide exclusives. Your Facebook followers should be able to get something that nobody else has access to, and likewise with your followers on other social media channels. Bonus content, exclusive features, or even special discounts for your social media followers can really go a long way!

Maintain your quality standards. Don’t share articles that are poorly written, and make sure your own posts are properly proofed. Even on social media, typos can cause your brand to look unprofessional, while links to shady websites will undermine your authority.

Stay on topic. To maintain the trust and loyalty of your customers, it’s imperative that you remain on-message. If someone follows your Twitter account to get information on small business accounting, you don’t want to start flooding your page with soccer scores or movie reviews. That can be truly off-putting to your followers.

Get Results Through Social Media Marketing

To learn more about the ways in which social media can actually generate bottom-line results for your brand, we encourage you to reach out to Driven2020 today. We’d love to walk you through our growth-centered approach. Connect with the integrated marketing professionals at Driven2020 at your next convenience!

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There is still some confusion about the relationship between content marketing and search engine optimization.

For instance, a lot of people still think of content marketing as something rather soft—something where the metrics are a  little fuzzy and difficult to quantify. Content marketing, it’s often believed, is all about establishing consumer trust and brand  loyalty, while search engine optimization (SEO) focuses on the harder metrics, like website traffic.Actually, the distinctions between these two disciplines are not nearly so well-defined, and content marketing is an increasingly vital tool for improving your website metrics. In fact, content marketing is a powerful way to augment your SEO endeavors, helping your website reach more people and snag higher rankings.

In other words, good content marketing can result in more website visitors, better brand loyalty, and a higher conversion rate—all of which are measurable, bottom-line goals.

The question is, how are we defining good content marketing? How can you ensure that your content helps improve your organic reach, supplementing and enhancing your SEO endeavors?

Creating Content to Improve Organic Reach

Here are a few tips.

Start with Compelling Headlines

Your content’s not going to have much of an impact at all if people don’t open it, read it, and share it. All of that starts with the headline. Your headline is where you entice people to tune into whatever you’re saying; make sure your headline is relevant to the actual content (no bait and switch), and that it conveys value. Readers should immediately have a sense of what they will learn from reading the article, and what actionable insights they’ll take away.

Use an Editorial Calendar

Content needs to be compelling, but it also needs to be consistent. A blog that’s updated once every nine months simply isn’t going to win you much favor from Google; regular, organized posts—each one addressing a new topic that is valuable and relevant to your target audience—are crucial. An editorial calendar can help you stay on top of things.

Write for Human Readers

There is always a temptation to overemphasize the role of Google search algorithms—to try to give the search bots what they want. Actually, what Google wants is for you to provide a relevant and useful search experience for the end user. In other words, the best way to win over Google is to write with humans in mind, and to offer them content you know will prove helpful.

Format Your Content Properly

Good content isn’t just about the words on the page. It’s also about how they are arranged. Make sure the content you produce is readable—and that means having plenty of white space, short paragraphs, bullet points/lists, section subheadings, images and video, and mobile optimization.

Stretch Your Content as Far as You Can

Finally, remember that the best way to maximize your content bang for buck is to reuse and recycle everything you create—sharing across social platforms and possibly even leveraging a good blog post for an e-book or a short video. When something clicks with your audience, then it becomes especially important to stretch it out.

Your Marketing Should Get Results

Remember: Your marketing should move the needle on your bottom-line sales—period. If it’s not doing that, you should rethink it—and we’d love to help you in doing so. Driven2020 is a marketing company that cuts the filler and the fluff and focuses solely on growth—and we’d love to apply that philosophy to your content creation. Learn more by reaching out to the digital marketing team at Driven2020 today.