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You can’t succeed in digital marketing without creating compelling, value-adding content. And yet, just because you’ve amassed a load of content, that doesn’t necessarily mean you’re getting any traction from it. Content creation is merely ...

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This may come as a surprise, but did you know that YouTube is currently the second biggest search engine in the world? What that means is that, while Google is still the primary destination for uncovering online information, YouTube isn’t f...

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News

Online reviews are integral to the customer’s journey—now more than ever. The majority of consumers use Google or Bing to do online research before making any major purchasing decision—and the online reviews they encounter can often determi...

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News

User Experience (UX) is one of the capstones of good website design; in short, it’s what provides user satisfaction with your site, making people glad they checked you out on the Web—and more likely to do so again. UX entails a number of fa...

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Design, News

It’s often remarked that good user experience (UX) will help bring traffic to your website—that when you design your site so that it’s easy to navigate and to extract information from, it helps with everything from search rankings to site r...

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