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Many a list has been written detailing the benefits of content marketing. For instance, you’ve probably heard that content marketing establishes thought leadership. It can cultivate trust, and position your brand as an authority. It’s valuable search engine fodder, and it also assists with online reputation management.

These points are all totally true, yet they don’t quite capture the underlying reality of content marketing—which is that it offers a tremendous return on investment, in concrete, bottom-line terms. This is especially true when you approach your content marketing efforts strategically.

Why Content Marketing Offers Big ROI

What makes content marketing so beneficial, from an ROI perspective? Here are some points to consider:

• The cost of content marketing is generally quite low. It may take you some time to write a blog post, but you don’t have to pay a lot of money to place it—unlike, say, PPC ads.
• Good content is evergreen, or at least long-lasting. A blog post you write today can still be useful in a year’s time, both as social media fodder and as a valuable SEO asset.
• Content marketing compounds, too; if you maintain a regular blogging schedule, you can really develop a broad online presence.

Clearly, the investment you make in content marketing can pay off—and in fact, there are some important steps you can take to really stretch your content marketing efforts.

Get More from Your Content Marketing

Here are just a few strategies to consider:

• Create content to serve multiple needs. A blog post can also provide you with some content for your email newsletter; you might also break out some of your more quotable bullet points into tweets, or expand a good blog post into a downloadable white paper.
• Keep our content evergreen. Posts written about timeless topics will generally prove more durable and more impactful than posts that are “trendy” in nature.
• Consider outsourcing your content production to a professional marketing team or writing company. Yes, this will make costs go up, but it can also ensure your content is lean, effective, well-polished, and strategically written to convert.
• Work in alignment with your sales team. Ask them about some of the key concerns of questions they get, and write content that’s designed to address those issues and educate your buyers.
• Be relentless in content promotion. Writing a blog post is not enough! You’ve also got to make sure it gets read. A good way to do that is through social media—and don’t forget your email newsletter!
• Run each piece of content you create past your SEO team. Make sure that your blog posts are optimized to be discovered by search engine users.
• Revisit your old content—especially content that got a lot of traction. Recycle old posts or write follow-ups to them. Milk those posts for all they’re worth!

With these strategies, you can position your content for maximum effect—and maximum value.

Take Your Content Efforts to the Next Level

Of course, content marketing works best when it’s synced up with your other marketing arms—SEO, PPC, and beyond. That’s something that requires a big-picture view, and wide expertise.

Driven2020 can deliver it. We develop marketing campaigns that combine the best strategies into a seamless whole—and we execute them efficiently, always using data to guide us. We’d love to talk with you about how you can get more out of your content campaign. To start the conversation, reach out to the team here at Driven2020 today!

Reach out to the Driven2020 team today to talk about content marketing!

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Online retailers want to know: How exactly do online shoppers discover the products they want to purchase? Do they search for them on Google, or do they head straight to Amazon to browse?

Of course, there’s no simple answer to this question, but by considering some of the data, we can come away with some key implications for ecommerce marketers. And as we’re now headed into the heart of the holiday shopping season, these considerations couldn’t be timelier.

In this post, we’ll consider three questions that retailers and ecommerce marketers should be asking themselves: Where do consumers look for products online? How do those consumers behave differently when they’re on Google versus Amazon? And can search and Amazon marketing efforts somehow work together in tandem?

First, where do consumers look for products online?

It is often said that the majority of online retail searches happen on Amazon—but this isn’t exactly the case. While it is true that Amazon is an important research for consumers, it’s used primarily for certain kinds of online queries.

For example, let’s say you’re in the market for a coffee maker, but aren’t sure which one to get. You might do a search for best coffee maker, what’s the best affordable coffee maker, or most popular coffee makers—just three examples of top-of-the-funnel queries that you might use to narrow your search.

These queries make a lot of sense for Google. They don’t necessarily make a lot of sense for Amazon. Once you get some information and determine which brand or model you want to buy, that’s when an Amazon search might come in handy.

The bottom line here is simply that marketers can’t rely solely on Google or on Amazon; they’ll need to consider both, and understand how consumers actually use these different platforms. And that brings us to our next question.

How do consumers behave differently on Google versus Amazon?

Here it is important to note that not every Google search takes a consumer to Amazon, or vice versa. What’s more, consumers might use these two platforms to search for different kinds of things.

Here’s an example of what we’re talking about. Unsure of which coffee maker to buy, you do a Google search, find one you like, and make a note to buy it the next time you’re at Target. Then you head to Amazon to buy some books for your nephew’s upcoming birthday. These two searches are, of course, unrelated, and show that there isn’t always a one-to-one connection between a consumer query on Google and a consumer query on Amazon.

In short, Google and Amazon are not only used at different stages of the consumer journey, but they may also be emphasized differently just depending on the type of product being sought.

Can marketers use search and Amazon in tandem?

To wrap things up, we come to our final question: What can marketers do to use search and Amazon harmoniously?

It all comes down to that sales funnel, and considering the ways in which you can appeal to buyers at every stage of their journey. That might mean ensuring ample brand visibility through organic SEO and PPC, but then also ensuring you have Amazon listings that are optimized to convert. Both elements are necessary if you want to be present for the entirety of the consumer decision-making process.

And that’s certainly a goal worth aspiring to. We’d love to help you achieve it. To learn more about harmonious, integrative online marketing, we invite you to contact us. Reach out to the Driven2020 team today!

Reach out to the Driven2020 team today to talk about the best retail marketing strategies.

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How can you get your company website ranked well in the Google search results? There are a lot of factors to consider, and the specifics of SEO ebb and flow all the time. Certainly things like social sharing, backlinks, and citations matter a great deal.

And then there’s on-page optimization. This refers to the technical dimensions of your website—the things you can do to make the page itself more attractive to Google’s algorithms.

Ultimately, there are a lot of opportunities to make your website better—more appealing to the end user, but also more compliant with Google’s established standards. Here are a few of the basics—the things you can do to ensure your on-page optimization is firing on all cylinders.

Guidelines for On-Page SEO

• Short URLs. Your URL itself should be both short and descriptive. Avoid URLs that are needlessly long and complicated, or that just have a bunch of random letters or numbers. Your URL should give a short and sweet indication of basically what the page is about.
• Title tags. The title tag tells the Google algorithms what the page is about, and helps them to categorize it appropriately. Make sure your title tag includes a keyword or two, ideally positioned close to the beginning of the title tag.
• Title modifiers. There are certain words that, when added to your titles, can help convey the value of your page—things like best, guide, and review are especially useful.
• H1, H2, and H3 tags. Essentially, you should have your content broken down with subheadings, making it easier for people to navigate your page—but also providing Google with a sense of how your page is structured. These section subheadings are great places to insert keywords, assuming you can do so organically.
• Rich content. Videos and images can help your readers stay engaged with your site for longer periods of time; this in turn cuts down on your bounce rate, and thereby increases your ranking potential. Of course, all media content should be relevant to the topic at hand.
• You don’t ever want to shoehorn keywords in where they don’t really belong, nor make your content so overstuffed with keywords that it’s difficult to read. Do try to include keywords wherever possible, though, especially in your opening paragraph.
• A call to action. At the bottom of the page, instruct your reader on the next action steps to take—and include keywords and content information where appropriate.
• Responsive design. Make sure your website automatically resizes to fit any device and any browser. Google will penalize you if your site looks bad on mobile devices.
• Outbound links to relevant resources, and internal links to related sections of your website, can boost the credibility of your content.
• Your business name, address, and phone number should be listed consistently across every page of your website. This helps with local search rankings.
• Meta description. Like the title tag, your meta description tells the algorithms—and search engine users—what the page is all about. Include a keyword or two here, as well.
• Site speed. If your site does not fully load within four seconds, you need to reconfigure it!

Is Your Site Fully Optimized?

On-page search engine optimization helps your website get discovered by potential customers and clients—so it’s critically important to get it right. It can also be a daunting task—but we’re here to help. Learn more about our website design and optimization services by contacting the Driven2020 team today.

Reach out to the Driven2020 team today to talk about search engine optimization.

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It’s tempting to think of social media as a “time waster”—and for many people, it is. However, the sheer amount of time that people “waste” on social media sites is staggering, which is why marketers can’t take it for granted. Regardless of the industry or vertical you’re in, your audience spends a lot of its time on Facebook and Twitter—and as such, you’ve got to invest some time there as well. This is true even for a field as sensitive and as specialized as addiction recovery.

Of course, there are right ways and wrong ways to market your addiction recovery center on social media. You don’t want to be flippant, because addiction is truly a life-of-death matter; at the same time, you don’t want to be morbid or hopeless. The important thing is to build authority and trust, underscore the importance of treatment, and emphasize the benefits of recovery.

That may sound like a tall order—but with the right social media marketing strategy, it’s ultimately attainable.

It All Starts with Content

In developing a social media strategy, the first thing to consider is always going to be content. That’s how online marketing lives and dies, and social media content for an addiction recovery center should fall into one of a couple broad categories:

• Content that educates your potential clients. Explain the services you provide, and show how clinical intervention can ultimately lead to life-long recovery.
• Content that delivers authoritative healthcare messages. This content doesn’t necessarily push your services, but it does convey your expertise, your thought leadership, and your desire to see clients live a healthy and balanced life.

Between these two types of content, you can brand your addiction recovery center as the source for long-term health and wellbeing—and a trusted ally in the fight against addiction.

What About Your Audience?

Of course, as you develop social media content, it’s always wise to have a specific audience in mind. Here, the addiction recovery field can be complicated. You might assume that your content needs to address people battling drug or alcohol addiction—and of course, that’s true to an extent.

Remember, though, that a lot of the people who’ll be making decisions about treatment and recovery aren’t the addicts themselves, but rather friends and loved ones. Make sure your content speaks to them, allaying their fears and putting their doubts to rest.

Is Organic Reach Enough?

The elephant in the room is Facebook Ads, which will allow you to pony up some additional ad dollars in exchange for highly targeted outreach. This is something we recommend precisely because of that targeting, which makes it possible to take your message directly to the people who need to hear it most. Ultimately, a marriage of organic content updates and paid ads is essential.

The Nuts and Bolts

One more thing we’ll note is that, with social media marketing, consistency is key. That’s why it’s important to actually appoint someone in your organization to post content updates according to a regular editorial calendar, as well as interacting with followers and fans. If you don’t make social media the responsibility of a specific team member, well, don’t be surprised if it slips through the cracks.

If you need someone to handle either that nitty-gritty stuff or the big picture, that’s when you call Driven2020. We’d love to work with your addiction recovery center on developing an overarching digital marketing strategy—one that fills beds and boosts your reputation. Start the conversation with us by contacting Driven2020 today.

Reach out to the Driven2020 team today to talk about marketing for your addiction recovery center.

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When you’re running a small or mid-sized law firm, there’s a decent chance that your clients are mostly locals—people who live in the same general area as you. What’s more, the odds are strong that you’re not the only game in town. Those local clients have a choice to make about which law firm they’ll choose for all their legal needs, and they will typically use Google to help narrow things down. The long and the short of it is this, then: your firm must be discoverable in local search queries, and that’s not something that happens by accident.

Setting Up a Google My Business Page

The question is, what can your law firm do to increase its local search visibility? There are a few basics that we’d recommend, starting with a Google My Business Page. This is one way to assist Google in serving your information to local searchers, and it will only help with your online visibility. As you set up a Google My Business page, make sure you include a full description of your firm, rich in keywords but also written to be readable and persuasive. Upload some high-quality images, and ensure that you have complete and accurate content information posted—including your website URL.

Optimize Your Website

Speaking of websites, it’s important to optimize yours with relevant, localized keywords. This is how you make sure Google knows how to categorize your site, and which “locals” to display it to, exactly. Some specific tips here:

• Make sure you include your city/region judiciously, including in title tags.
• Display your contact information, including local phone number, throughout the site.
• Include local keywords throughout the site—organically, not awkwardly.
• Include an embedded Google map on your Contact Us page, if you have one.

Take Care of NAP Citations

NAP stands for name, address, and phone number—the basic contact information that you should use throughout your website. What’s important is that you list this information consistently on your site, on social media profiles, on review sites, on local business directories, and on Google My Business. Precision is key; don’t use different phone numbers, and don’t state your street address differently from one site to the next. (For instance, don’t say 123 Main Street here and 123 Main St. there.) Be consistent in how you display your local contact information, as NAP is one of the key factors in Google’s local search distinctions.

Get Reviews

Getting user reviews is another important factor in local SEO—and Google reviews are especially important. There are many ways to encourage your clients to leave you their feedback, and one that we recommend is simply emailing your best and most loyal clients and asking them to help you out. Make sure you send them the link where they can leave their review! Including that link on your firm’s website is another smart move.

Generate Backlinks from Other Sites

Finally, do what you can to earn backlinks from other website—including local legal directors, small business associations, chamber of commerce pages, and authoritative law blogs. Backlinks from other sites prove your credibility, and make Google that much more likely to boost your rankings. For directory citations, remember what we said about consistent NAP.

Be Found by Local Clients

When locals go searching for a solid law firm, it’s important that they find your business—or else, that business might dry up. We can help you establish a strong local search presence. Reach out to the data-driven marketing pros at Driven2020 and start getting results today!

Reach out to the Driven2020 team today to talk about marketing for your law firm.

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Cosmetic surgery remains a competitive field—and the practices that stay on top are the ones that keep abreast of all the latest technologies and techniques. This includes not just clinical breakthroughs, but marketing trends, as well.

In particular, cosmetic surgeries need a robust online presence if they wish to remain successful. An overwhelming majority of consumers turn to the Web to research any major purchase, and plastic surgery certainly qualifies.

But what should your online presence do? How can you use online assets, such as a website and social media, to brand your plastic surgery effectively? We’ve got a checklist of best practices and rules of thumb for you, right here.

A Marketing Checklist for Your Plastic Surgery Practice

Prove that you’re an expert in your field. People are understandably cautious when selecting someone to perform cosmetic surgery, so your website should help instill trust. Show that you know what you’re doing; provide helpful information about the different procedures you do. Make sure your website is not just a sales portal, but a knowledge hub.

Optimize for local search. There are some simple but effective steps you can take to make your website more easily discovered in local searches. Include NAP information (name, address, phone number) throughout your site. (And make sure you list it consistently—e.g., don’t use different phone numbers, different street abbreviations, etc.) Start a Google My Business account. Get your practice listed in online directories, particularly localized ones. All of these steps can help you be found by the potential clients right in your own backyard.

Consider video. Video is the next wave of digital marketing, and can be a great way to humanize your practice and to convey your knowledge. A short video that explains a particular procedure, for instance, can go a long way toward building confidence in potential clients.

Don’t forget about social media. Facebook, LinkedIn, and Twitter are all useful channels for distributing information about the procedures you perform; again, the goal is to build trust by asserting your knowledge, and proving that you know what you’re doing.

Invest in AdWords. Paid search is an important way to augment your organic SEO approach, and specifically to target potential clients at different stages of the consumer journey. Use AdWords in tandem with SEO.

Practice email marketing. A regular email newsletter can help you stay connected with past clients. Keep your practice somewhere close to the forefront of their minds, and encourage them to refer their friends to you.

Make sure your website is optimized for mobile users. View your site on a few different browsers and devices, just to make sure it looks crisp and sharp. If your site isn’t mobile-optimized, that’s something to discuss with your website designer ASAP.

Remember the personal touch. Pictures and bios of your team members, especially the clinicians, can really make your website more effective. Remember that you’re trying to build trust, so a warm and relatable touch is always a good idea.

Display trust seals on your website. Degrees, certifications, and professional affiliations can all be helpful ways to convey a positive, authoritative reputation—and, again, to foster a sense of trust.

Develop an Engaging Online Presence

One more thing: Driven2020 has unique experience working with plastic surgery practices. We take a data-driven, results-oriented approach to digital marketing, and know what it takes to help your practice thrive. We’d love to speak with you about it directly. To begin building your competitive edge on the Internet, reach out to the digital marketing team at Driven2020 right away.

Reach out to the Driven2020 team today to talk about marketing for your plastic surgery practice.

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Most law firms really depend on referrals and repeat clients for development and growth; as such, it’s critically important to keep your clients happy, but also to stay in touch with them. Keeping your firm somewhere close to the forefront of their minds is a good way to generate those referrals and those follow-up inquiries—and email marketing can help you accomplish that, affordably and with minimal hassle.

How Your Law Firm Should Use Email Marketing

But what do attorneys need to do to leverage the power of email effectively? Here are some guidelines from the Driven2020 team.

1. Include a headshot in your email template. There’s a simple reason for this: Clients like to feel like they are receiving a personal message from a trusted legal ally, not a form letter or something generated by a marketing team. A headshot adds this personal touch.
2. Show some personality. Including a headshot isn’t the only thing you can do to make your emails feel direct and personal. Writing content in the first person, and allowing some of your personality to shine through, can really make your emails feel more relatable, more human, and more appealing.
3. Use an editorial calendar. While you don’t necessarily need to send a large volume of emails, you should send them regularly, while also maintaining a high threshold of quality. Use an editorial calendar to stay on top of your email routine, and to plan appropriate topics for each new letter.
4. Give advice. Giving away free advice accomplishes two things. First, it reminds the client that you know what you are talking about—that you are a trusted expert in your field. And second, it shows that you are willing to provide help.
5. Promote free consultations. If your firm is in a place where it can provide free consultations to potential or former clients, promote that in each email newsletter; it’s a great way to get your phones ringing very
6. Include ways for clients to connect with you elsewhere. Your email newsletter is a great place to promote your company’s blog, Facebook page, LinkedIn profile, or Twitter feed—even if it’s just in social media icons at the top or the bottom of the template.
7. Make sure you provide ways for clients to opt in to your email list. The easiest way? Just ask them, and make sure you collect email addresses at the start of any new client relationship. Have a formal protocol in place for getting new email addresses added to your database.
8. Also provide a way for opting out of your email list. Include an unsubscribe option in each message you send.
9. Experiment with when you send your emails. Take note of the open rates you get on your email messages, and be aware of times of day that seem especially good or especially bad for sending new messages.
10. Make sure your emails can be read easily from a mobile device. This is, after all, how most emails are read. Thankfully, most email marketing templates on the market today are mobile-optimized. Still, it never hurts to double check!

Need Help with Email Marketing?

When done correctly, email marketing can really be a slam dunk for your firm—an affordable and low-hassle way to keep in touch with clients, and to continually position your firm as a resource and an ally. And if you’re not sure about how best to implement email marketing, that’s something our experts can help you with. Get a free consultation from Driven2020 by contacting us today!

Reach out to the Driven2020 team today to talk about email marketing for your legal practice.

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Ask the average attorney where their clients come from, and you’re likely to get this answer: word of mouth. Indeed, attorneys thrive not necessarily on the basis of billboard ads or radio spots, but on the basis of referrals from actual clients.

What clients think of your firm matters—especially when they articulate it in the form of online reviews. These online reviews play a huge role in dictating word of mouth buzz, and they wield enormous influence over consumer purchasing decisions. Meanwhile, they are key SEO signals, which means no law firm can afford to ignore them.

Of course, in an ideal world, you’d have a lot of really good reviews—but that’s not always the case. The question is, what practical steps can attorneys take to ensure that they do get reviews—and that those reviews are positive?

How to Generate More Positive Reviews for Your Firm

There are a few proven strategies we can recommend.

Be aware of which online reviews matter to your firm. Do a quick Google search for the name of your firm, and possibly for the name of your firm plus the word “reviews.” You’ll likely see some Google reviews, but do you have reviews on any other sites? These are the sites you’ll want to focus on.

Make it easy for clients to leave you reviews. It’s always good to make it clear that you covet good reviews, and to provide an easy way for people to leave them. Some firms actually put links to their reviews sites on their practice website—and that’s not a bad idea at all! You can also put review site links in email signatures, on social media sites, and on any online invoices you send.

Ask for good reviews. You probably have a list of faithful clients who have used your services for a long time, and who you know to be satisfied customers. Reach out to these folks in personal emails, and let them know just how much positive reviews matter to you. Be candid in requesting a moment of their time for some honest feedback, and stress the importance of five-star ratings. Don’t forget to give them the link!

Print out your good reviews. When you get really strong ones, make print-outs, and distribute them to new clients you’re interviewing. This makes it clear from the very start of your relationship that you truly value what your clients think of your firm.

Monitor and respond to reviews. Get into a daily routine of checking for new reviews. If you get positive ones, take a moment to express your sincere thanks. If you get negative ones, thank the person for their honesty and try to address the situation as best you can. View it as an opportunity to offer real customer service.

Don’t even think about buying reviews. Nothing good will come of cheating the system with purchased reviews. This is an SEO trick that is thankfully going out of style, and we’d recommend not going down that road at all.

Marketing for Your Law Firm

Reviews matter a great deal, though of course, they represent just one aspect of integrative digital marketing. We encourage your firm to take them seriously, but also to be mindful of other important digital channels—ideally putting together a holistic approach.

Our team can help. Driven2020 offers results-based, data-driven marketing, and we have a lot of experience working with attorneys. We invite you to learn more about marketing for your law firm. Reach out to the Driven2020 team today to begin that important conversation.

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Addiction rehab centers play an important medical, moral, and social role—yet at the end of the day, most are for-profit businesses, and as such they come with certain bottom-line concerns. Your rehab can’t help people get better unless it can first get those people in the door; in other words, marketing is key. Yet, in the addiction recovery space, marketing comes with some unique challenges.

One of the most daunting problems is content writing. How do you write original content for your rehab that speaks authentically to the problem of addiction, yet also offers the hope of recovery—and prompts the reader to take appropriate action? It can be a difficult balancing act to achieve, but we have some suggestions to help you.

How to Write Compelling Content in the Addiction Recovery Space

Our tips:

Always know your audience.

The first step is to know who you’re writing for, so that you can deliver value that speaks to them. To some extent, we’re talking about basic demographics; if your rehab caters primarily to older people, or to LGBTQ individuals, or to men only, that can shape how you write your content. More to the point, though, it’s smart to remember that, often, you aren’t writing for individual with addiction, but rather to their family members, who may be the ones who encourage them into recovery.

Emphasize headlines.

Your headlines are among the most important pieces of content you’ll write. Why? Because they’re what hook the reader. If your headline doesn’t do its job, your content won’t even get opened, much less read. A good headline will convey value to the reader—remember our standard question: What’s in it for them? Other good headline techniques include asking questions, using numbers/statistics, or promising to teach the reader something with actionable impact.

Write in terms of problems and solutions. 

The content you write for your rehab community should make it clear that you know what the reader is going through. You understand the problem. You get what addiction does to a person, and to a family. Yet, you can’t just wallow in negatives; your content should acknowledge the problem but also point to the solution. Treatment works. Rehab works. Recovery is possible!

Think about common questions.

If you’re stuck on what to write about, one good brainstorming method is to think back over some of the most common questions you get from clients and potential clients. Use your content to demystify some of the rehab process, to educate, and to build confidence. Remember that your content needs to offer real value, and this is a good way to ensure that it does just that.

End with a call to action.

All good marketing content ends with a call to action—an invitation for the reader to take the next step. After you acknowledge the problem, posit a solution, and offer other valuable information, let the reader know to call or email you for more information. Make the next step in the recovery process plain.

Write Content That Makes Your Rehab Shine

To effectively brand and promote your addiction recovery service, you have to do some marketing—and part of that involves writing content. These tips provide you with some basic guidelines for doing so, and doing so effectively.

In the meantime, you can also call us to lean on our content writing expertise. Driven2020 has ample experience working in the recovery space, and we’re around if you want to talk specific strategies. To learn more about brand-enhancing digital marketing for your addiction rehab, contact Driven2020 today!

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There are several things that make marketing a plastic surgery practice rather tricky. One is that the field is ever more competitive, with cosmetic surgeons constantly expanding the value they can offer. Additionally, it’s a field with a fairly lengthy sales cycle; typically, a consumer will research and ponder their decision for months before finally committing to plastic surgery with a given practice.

What, then, can plastic surgeons do to market themselves effectively—not just distinguishing themselves from their competition, but doing so in a way that nurtures the consumer through the sales cycle and to a point of ultimate decision?

The best approach is to lay out a comprehensive digital marketing strategy; we encourage you to contact Driven2020 to begin that process. For now, here are a few basic considerations for those looking to market their cosmetic surgery business.

Marketing Your Cosmetic Surgery Practice: Tips and Strategies

It All Starts with a Website

Your website is the most important digital asset you have—a centralized hub for information about your practice and (more importantly) the value it brings to consumers. Make sure your website states this value proposition clearly, using simple and concise text, enriched by images and videos. Always think in terms of, what’s in it for the reader?

Start a Google My Business Account

It’s free and easy to start a page with Google My Business, and doing so will greatly improve your local SEO standings (including display in the Google Map). Make sure your account includes your full practice name, phone number, and address, plus hours of operation and other important points about the business.

Do Some Video Marketing

A simple introduction video, providing a warm and friendly welcome to your practice, can be a powerful way to connect with potential clients—and that, in turn, can help those clients feel more comfortable with you than with your competition.

What About Your Reputation?

When it comes to plastic surgery, trust is huge. Clients need to feel like they can have total confidence in you. There are several ways to build that trust; we recommend creating testimonial videos and also gathering positive reviews. Send an email to your best, most satisfied clients and ask them to take just a minute to give you a five-star rating and some positive feedback on Google.

Do Targeted Advertising 

You don’t necessarily want to take a blunt, sledgehammer approach to advertising; rather, you want to hone your message to those who are really in the market for plastic surgery. There are different tools for doing this, but one we really recommend is Facebook Ads. Here you can target to women vs. men, focus on a specific age range, zero in in those in a particular income class, etc. You can even base ads on those who go to spas and manicure salons regularly.

Retarget 

One more thing you can do within Facebook Ads: Create ads that essentially “follow” people who have visited your website in the past—a great way to gently nudge those people who are still weighing their plastic surgery decision, and to ultimately capture more leads.

Move Forward with Your Digital Marketing

For plastic surgeons, every ad dollar can be critical. That’s why we ultimately recommend bringing all these steps together into a focused, holistic marketing plan.

We can help you develop and implement this plan. Driven2020 works with many plastic surgeons, and we know what it takes to get real results. We invite you to consult with us today about integrated digital marketing for plastic surgeons. Start the process by calling the Driven2020 team right away.