Goal-setting is square one for any successful marketing campaign. There’s a simple reason for that: You can’t declare success until you first define what success actually is. For law firms, this means setting some clear, measurable, and att...

Social networking has provided innumerable opportunities for marketing and outreach. For some businesses, though, those opportunities can actually be daunting. This is an experience that law firms know fully well: With so many social platfo...

You know what they say about the power of first impressions—and for most law firms, first impressions happen on the Web. Potential clients may discover you through the phone book or a billboard ad, but they’re exponentially more likely to d...

It seems like new digital marketing tools are constantly being rolled out—and each one is championed as the latest and greatest thing. To be clear, we think there’s great value in cutting-edge digital marketing platforms, whether it’s Snapc...

You can’t succeed in digital marketing without creating compelling, value-adding content. And yet, just because you’ve amassed a load of content, that doesn’t necessarily mean you’re getting any traction from it. Content creation is merely ...