Content marketing is nothing new. By now it’s well established that social media, blogging, and video provide businesses with uniquely powerful ways to engage customers—creating trust and building brand loyalty. In fact, small business owne...

There are numerous ways for your business to use Facebook—and ideally, you’ll use all of them in tandem. There’s a great need to utilize your Facebook page to share content and cultivate an organic fan base; with that said, there’s also gre...

Nobody likes receiving harsh criticism, and that certainly includes business owners. Receiving adverse comments or bad reviews from customers can feel personal; it can feel hurtful. It can bruise the ego—and yet, online reviews aren’t merel...

When you own a brick-and-mortar business, your SEO endeavors tend to be highly focused. What you want, ultimately, is to get foot traffic—to get people into your store to make purchases. As such, you want to market to a very specific audien...

Online marketing is always changing—and one of the most significant evolutions is the transition from search engine optimization (SEO) to search experience marketing (SEM). In this post, we’re going to highlight that journey, and also expla...