These days, all SEO is local. What matters to business owners is that their brand can be discovered by consumers within the community—the folks who might actually become paying customers. That’s certainly true for law firms, which may care ...

There’s a common misconception about online ads—namely, that consumers hate them. Dig into the research and you’ll find that this isn’t exactly true, however. People don’t hate ads; they just hate irrelevant ads. When marketers can precisel...

One of the secrets of effective social media marketing is selecting the right platforms on which to be active. Very few companies can afford a sustained presence on each and every social channel in existence, so it’s important to choose wis...

The Web has grown increasingly visual over the past few years. As users scroll through content on their tablets and phones, their eyes are naturally drawn to photos and videos. What that means is that even if you’re implementing visual cont...

If you’re in business long enough, you’re bound to get some feedback—some of it positive, but some of it negative. And, in the era of online review sites, that feedback can be tough to ignore. As such, business owners are smart to consider ...