Your website is likely the first place where potential clients will encounter your law firm; it sets the first impression and tells them basically what your firm is, what it does, and what it stands for.
While you don’t necessarily need to have a large, extravagant website, you do need one that’s complete. Simply put, there are certain pages that every legal website should have. In this post, we’ll run you through them, and comment briefly on what makes each one so important.
Critical Pages for Your Law Firm Website
You can’t have a website without having a home page—the page that welcomes new users and gives them some indication of what they can expect from the rest of your site.
Your law firm home page needn’t be super elaborate, but it should have a few core components:
- A basic statement of your value proposition—what does your firm do? What’s your niche? Why should someone hire you?
- Contact information, including name, address, and phone number.
- A clear navigational structure; new users should find it very easy to locate the desired information on your website.
- A call to action, inviting the user to explore the site further or simply to call for an appointment.
On the About Page, you can go into a little more detail about the firm’s history, its services, and its value proposition. The most important thing to keep in mind here is that the About page actually isn’t about you, at least not completely; more than anything, it should be about the client, and the kind of value they can expect from you.
We generally recommend having some brief bios of each attorney at your practice, including basic information about education, practice areas, and professional experience. This can serve a couple of functions, both humanizing your firm while also establishing your credibility. These bios are invaluable for establishing trust.
Just as an online retailer might have various product pages, your firm can set up a few service pages, simply highlighting some of the primary niches and practice areas that you offer. Remember to keep these service pages focused on value for the end user—what’s in it for them? And, each service page should have contact information as well as a clear, simple call to action.
This one isn’t strictly necessary, as you may wish to incorporate testimonials throughout your firm’s website—but definitely include testimonials and client reviews somewhere. These are vital for establishing trust and earning client confidence.
Finally, we would recommend having a brief Contact Us page, which is basically there to generate some phone calls. What to include on your Contact page:
- A very brief value proposition and call to action—two or three sentences is usually fine.
- A contact form.
- A map to your office.
- Further contact options, such as phone number and email address.
Developing the Right Structure for Your Law Firm Website
As you consider the content needs for your legal website, these six sections provide you with a basic blueprint.
However, there’s much more to Web development than just deciding on the right pages. To ensure a website that establishes a strong first impression with potential clients, reach out to our team today. Driven2020 is a marketing and website design firm with ample experience helping law firms—and we’d love to chat with you more about your website development needs!