You probably know the old saying: You have to spend money to make money. When it comes to marketing your law firm, those words can seem all too true—but the good news is, you don’t always have to spend an arm and a leg to increase your firm’s visibility. Here are some examples of relatively low-cost, high-impact marketing options for your legal practice.
Send Out an Email Newsletter
Your clients have their phones on them more or less all the time—and the quickest, most direct way to reach them is by shooting them a quick email. You only need to send your newsletter once or twice a month for it to be effective. In it, you can include:
- A brief greeting
- Firm news items
- A quick list of interesting links/news stories you’ve seen
- A closing CTA
It doesn’t cost much, but it can go a long way toward building loyalty to your firm.
Do Some Marketing Videos
Video marketing is all the rage—and for good reason. A quick video clip is more compelling than plain text, and setting up your own YouTube page to host videos is easy and free.
As for creating videos, all you need is an iPhone and a well-lit room. Simply talking for a minute or two about a particular legal issue, giving clients some general insight, is all it takes. Just focus on adding value—telling them something they can actually benefit from, whether on the topic of estate planning, succession planning, or whatever else your firm does.
Seek Positive Reviews
The average client is going to do plenty of online research before choosing your firm—so it’s important that you put your best foot forward. That means collecting positive feedback and five-star ratings on sites like Google and Facebook. Doing so isn’t always easy, but it is inexpensive.
Our advice? Just send a quick email to your best, most satisfied clients, letting them know how much their feedback would mean to you. You might be amazed at how effective it is to just ask for reviews.
Start a Blog
When it comes to choosing a law firm, clients want expertise. They want thought leadership. They want to know they can trust you, and that you know what you’re talking about.
You can develop thought leadership by simply starting a firm blog. This will take a little time, perhaps, but it doesn’t have to cost you very much. (Even if you outsource to a ghost blogger, it’s still fairly inexpensive.) Remember everything we said about video marketing: Just focus on saying something your clients will find to be valuable.
Yes, social media can be an important way for you to interact with your clients and to keep your firm at the forefront of their mind. And no, you don’t have to worry about being present on every platform under the sun. We recommend focusing on the two or three where your clients tend to congregate—for most firms, that means Facebook, Twitter, and possibly LinkedIn.
Should you augment your organic reach with paid ads? On Facebook, the answer is yes—but you can always start small, with a very modest budget, and work your way up. By no means do you have to break the bank with paid social media promotions.
And with that, you can see five smart, effective, and low-cost ways to boost your firm’s online image. To learn more about cost-effective law firm marketing, don’t hesitate to call our team at Driven2020 to set up a consultation!