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These days, all SEO is local. What matters to business owners is that their brand can be discovered by consumers within the community—the folks who might actually become paying customers. That’s certainly true for law firms, which may care about national name recognition but probably care even more with potential clients in their own backyard.

Local search success doesn’t happen by accident; the good news, though, is that there are some simple strategies firms can take to generate results.

5 Things Law Firms Can Do to Improve Their Local Search Visibility

1. Include the right keywords.

For attorneys, there are a couple of keyword categories to keep in mind. They are:

  • Hiring intent keywords. These are the words and phrases a client might use when they are looking for an attorney to hire—e.g., estate planning lawyer, commercial litigation firm, real estate lawyer, etc.
  • Research intent keywords. These are the words and phrases prioritized by those who are simply trying to get the lay of the land, and to determine whether they need an attorney at all—e.g., what is a will, do I need a trust, what are the penalties for a DUI, etc.

We’d recommend including both types of keywords in your content; use the Google Keyword Planner to help you determine some smart phrases for your firm’s website.

2. Have a Google My Business page.

We can’t recommend this highly enough. Signing up for a Google My Business account is free, and it’s what allows your firm to show up on Google Map results—i.e. to be prominent in local searches. Make sure you take the time to sign up for a profile, fill it out completely, and work in some of your keywords where possible.

3. Optimize your website

There are a number of on-page SEO opportunities for lawyers to keep in mind—too many to name them all here. To get you started, though, here are some steps we recommend:

  • Make sure you have a meta description, including keywords.
  • Include a call to action on every page of your site.
  • Include an H1 title tag on each page of your site, ideally with a keyword included.
  • Make sure your NAP (name, address, phone number) information is listed on every page of your law firm website.

4. Get citations and links.

In terms of off-page SEO opportunities, citations and links are especially valuable. You can often get listed on other sites simply by asking—for example:

  • General/national business directories
  • Industry-specific directories
  • Local business associations and Chambers of Commerce

Reaching out to claim these opportunities is very much worth the effort, and can add a little credibility to your firm’s website.

5. Cultivate reviews.

Reviews on Facebook, Yelp, and especially Google can help your business reach a wider audience. Indeed, Google puts a lot of emphasis on reviews, so it’s very much worth your while to directly ask your clients to provide some words of feedback. And when you get reviews, whether positive or negative, view it as a chance to show some customer service, thanking the reviewer and, if necessary, asking how you can improve their opinion of your firm.

Local SEO for Law Firms

These local SEO tips can help your firm be discovered by the right people—and if you’re ready to put them into action, we’d love to help. Contact Driven2020, a marketing agency that specializes in helping law firms, today. Connect with us at your next opportunity and we’ll start the conversation!

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News

There’s a common misconception about online ads—namely, that consumers hate them. Dig into the research and you’ll find that this isn’t exactly true, however. People don’t hate ads; they just hate irrelevant ads. When marketers can precisely target their advertising to show the consumer something he or she is actually interested in—well, that’s the sweet spot. That’s where everyone wins.

It’s an achievable goal, especially through the practice known as remarketing. This is something we highly recommend to businesses, and in today’s post, we’ll look at remarketing in detail.

What Is Remarketing?

Imagine this scenario: You’re online, browsing for a new pair of brown boots. You look at some online shops and see some things you like but aren’t quite ready to make a decision. So you scroll over to Facebook—and as you look at your newsfeed, you notice some ads for the very pair of boots you had your eye on.

Has this ever happened to you? If so, then you’ve had some experience with remarketing, at least from the standpoint of the consumer. Remarketing is all about personalizing ads, making them more relevant to the consumer needs, often based on their actual online behavior. From the advertiser’s standpoint, it’s a smart way of ensuring that you’re only spending ad dollars to reach consumers you know have some interest in what you’re selling.

How Does Remarketing Work?

To get started with remarketing, the first thing you’ll need to do is have the right code affixed to your website. This allows you to track activity on certain pages, and keep tabs on folks who show an interest in particular products. Additionally, many e-commerce stores track shopping cart pages, allowing them to follow up with shoppers who abandon their orders.

Once you’ve identified your target consumers, who can show them specialized ads, featuring the products they’ve already viewed. Essentially, remarketing allows you to follow a consumer across the Web and to create multiple touchpoints with them throughout their consumer journey.

Why Is Remarketing So Valuable?

Being able to stick with a consumer across his or her journey is invaluable; remember that only about 2 percent of all consumers actually convert on their first visit to your website. Some studies show that it takes as many as 10 touchpoints before you can coax a lead into a sale—and remarketing is one of the most efficient ways to create those touchpoints.

There are some other perks to remarketing, too. It’s a smart way to use your marketing budget as efficiently as possible, minimizing the risk that you’re wasting ad bucks on consumers who just don’t care about your product. Indeed, the precise targeting that remarketing offers is almost unparalleled.

It’s also an effective way to build goodwill for your brand. Go back to what we said about consumers hating irrelevant ads; with remarketing, you can largely excise those from your strategy, instead serving the kinds of content that your target audience really wants to see.

Getting Started with Remarketing

Just one caveat: Remarketing really only makes sense within the parameters of a robust, comprehensive marketing strategy. That’s something we can help you develop right here at Driven2020, a company that skips the fluff and goes straight to what delivers results.

If that sounds like the kind of online marketing campaign you’d like to launch, we invite you to give us a call. We can help you put together a customized action plan that encompasses SEO, website design, social media—and yes, remarketing! Connect with us today to start the process.

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News

One of the secrets of effective social media marketing is selecting the right platforms on which to be active. Very few companies can afford a sustained presence on each and every social channel in existence, so it’s important to choose wisely and use your resources judiciously.

At first glance, it might seem like Instagram is an ill-fitting platform for law firms. After all, Instagram is devoted to photos and videos, and works best for businesses that have photogenic products to display—florists, bakers, interior designers. The practice of law doesn’t necessarily strike one as a visually enticing pursuit—so does that mean lawyers are better off sticking to Facebook, LinkedIn, and Twitter?

Not necessarily. Instagram is the fastest-growing social channel, and offers access to users you may not be able to reach on other platforms. It’s too important to dismiss it out of hand, and there are actually some good, strategic ways in which law firms can use Instagram to their advantage.

We’ll show you.

How Law Firms Can Find Instagram Success

Start with the Basics

Before you jump onto Insta and start posting photos and videos, step back and make sure you have the basics down pat. Specifically:

  • Think about your goals. What are you trying to achieve on Instagram—and how will you measure success?
  • What audience are you trying to reach? Think about your clients, and think also about the kinds of Instagram content that might appeal to them.
  • How often will you post? It’s good to create a schedule and assign someone at your firm to handle postings. Even one or two posts a week is a really good start!

Once you spend some time considering these basics, you’re ready to start with some posts.

Post the Right Content

You may not have photo-friendly products to show off, like the cake baker or the interior designer, but there are still some good ways for law firms to get visual!

  • If you have a new blog post on your firm’s website, promote it with a still image that’s somehow related to the topic at hand.
  • Post candid and “behind the scenes” shots of your office and your team, a great way to “humanize” your firm and foster relationships with your clients.
  • Post short videos of your attorneys offering quick legal insights. For instance, if you’re an estate planning lawyer, you could post a minute-long clip in which you explain the importance of having a will, list some other key estate planning documents, etc.

With a little creative thinking, there are plenty of ways in which you can develop content that connects with your clients.

Don’t Forget Hashtags

Hashtags are critical for ensuring you’re your content is discoverable by other Instagram users. Try to have at least two or three relevant hashtags per post. These might be geographically specific or simply pertain to your legal niche. (For instance, think #estateplanning, #SanDiegoAttorneys, #divorcelawyers, #familylaw, #CharlotteLawFirm, etc.)

Follow Other Accounts

Finally, make sure you follow other Instagram accounts, building up a vibrant community. These accounts might belong to:

  • Your employees
  • Other area firms and attorneys
  • Other local businesses you’ve worked with

There are plenty of ways in which your firm can use Instagram advantageously—and if you’d like to get deeper into some specific strategies, we’d love to chat! Driven2020 is a seasoned digital marketing firm that has worked with a number of law offices and local attorneys. Reach out to us today to discuss various options for promoting your firm—on Insta and otherwise!

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News
The Web has grown increasingly visual over the past few years. As users scroll through content on their tablets and phones, their eyes are naturally drawn to photos and videos. What that means is that even if you’re implementing visual content—like a company blog post—it’s important to match it with some striking, emotionally resonant visuals.

How to Choose the Right Images for Your Content

How Many? The first thing you need to think about is how many images you actually need. There’s no single right answer, and it’s not as if picking 10 images instead of nine is going to make a world of difference. Still, there are some basic considerations to make. For one, think about your audience. If you’re writing for beginners/novices, you may want to implement more images, providing step-by-step visual representation. For a more advanced audience, fewer images will probably do. Also, think about what you’re trying to achieve through your content. A tutorial will benefit from more images, while a simple overview post may only need a couple. What About Stock Photos? Next, consider what kind of images you’re going to use. Our first piece of advice here is to avoid using stock photos if you can. Why? Simply put, they can be way too generic and often never completely fit your content. What’s more, most users can detect stock images pretty easily, and often they come across as pretty empty or hollow. It’s always better to use something more specific and personal, even if it’s just a screen shot from your computer and a quick snap with your phone. Are GIFs Okay? So, if stock images are bad, and screen shots and custom images are good – what about GIF’s? We’d recommend them only in select instances. They can work well if you’re aiming for a cheeky tone, something informal and fun. They may also work well with highly niche audiences. For more general, overview content, though, we’d probably recommend staying away from the GIFs. What About Memes? For memes, we recommend basically the same thing we did with GIFs—they can definitely make funny additions to more casual content, but only use them when they really seem to fit. Trying to force memes just to look trendy can backfire, making you look a little desperate. Is There a Place for Real-Life Photos? Taking some photos from your office, featuring you or members of your team, can really work well—these images are highly personal, they’re original, and you can make them fit the topic at hand. For example, if writing about a specific product, take a picture of your team members using that product. Or, just photograph the product lying on a table or desk somewhere in your building.

Using Photos in Your Content

The bottom line about using photos in your content: There’s always a little wiggle room. There’s always a little guesswork involved with determining how many images and what kind. When all else fails, go with your gut. Remember that the Web is a distinctly visual place, and it’s getting to be more so all the time. As such, learning to make smart decisions with your imagery can really help your content to shine. We’d love to talk with you more about putting a meaningful content plan into place. The Driven2020 team helps business owners from across the country with effective digital branding and outreach. Contact us today with any questions you have about image use!
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News
If you’re in business long enough, you’re bound to get some feedback—some of it positive, but some of it negative. And, in the era of online review sites, that feedback can be tough to ignore. As such, business owners are smart to consider different strategies for responding to their online notices—including both the flattering and the not-so-flattering ones. Indeed, Google now offers some expanded options for weighing in on your reviews.

Responding to Google Reviews

Thanks to some recent changes, businesses can now reply to their Google reviews on the desktop version of Google Maps. Before, it was only possible to reply on the Google My Business website or on the Google My Business app. In other words, there are some new ways to directly comment on the reviews your business receives—though some of the same limitations still apply. (Your business profile has to be verified by Google, in other words.) If you do log in to respond to one of your reviews, you may also notice that Google’s produced a new guide to help deal with negative feedback; it’s definitely worth a look.

The Best Ways to Respond to Bad Reviews

What the Google document will remind you is that just because you get bad reviews, that doesn’t mean you have a bad business. The customer may have had the wrong expectations, or have been having a bad day. No matter how unreasonable you think your reviews are, however, it’s important to always respond with professionalism. Simply put, flying off the handle and yelling at one of your customers is only going to make you look petty, and your business could suffer as a result. As for what Google specifically recommends, here’s a summary:
  • Don’t attack the reviewer personally, or disclose their personal data—but do invite them to contact you directly to work out the problem.
  • Investigate some of the reasons why the reviewer may have a bad impression of your business.
  • Take responsibility for anything you did that may have been wrong, but don’t apologize for things that are beyond your control.
  • Apologize for the bad experience, being as empathetic as possible.
  • Sign the review with your real name or initials, showing that you’re a real person!
  • Remember to be polite! No lashing out or being mean!
  • Respond to negative reviews as quickly as possible.
To these words of advice, we’d only add a couple more points. Negative reviews offer you with the opportunity to provide some good customer service—so ask what you can do to make things right. Remember that you can respond to positive reviews, too, even if it’s just to offer a quick thank-you. This will show customers that you’re listening and that you welcome the dialogue.

Online Reviews Matter Now More Than Ever

It’s good to see Google provide more guidance for review response—because online reviews shape business reputations now more than ever. Make sure you monitor your reviews, and that you have a process in place to respond to your feedback—always proving to your customers that you value what they have to say, whether it’s positive or it’s not! As you consider all the best options for bolstering your online reputation, make sure you reach out to Driven2020. We’d love to present you with some customized digital marketing solutions. Contact the Driven2020 team at your next convenience, and let’s have a conversation!
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Design, News

Content marketing is all about building relationships. By regularly sharing valuable information with your clients, you can earn their trust, win their loyalty, and keep them engaged with your firm over the long haul.

Of course, all of this depends on developing content that’s actually engaging—and that can be easier said than done. Frankly, there can be a tendency for legal content to be dense and dry, or else impenetrable with “legalese.”

It doesn’t have to be that way, however, and there are key guidelines you can keep in mind to ensure that your firm’s content gets the job done.

Keep Your Legal Content Engaging

Define your niche. One of the first things you should do is zero in on your legal sweet spot—the areas of the law where you want to focus your practice. It’s very hard to write engaging content while also keeping things general; finding your niche will allow you to write with specificity, and to address real issues and real pain points.

Know your audience. Ask yourself, what are the pain points your clients face? What are their legal questions, anxieties, or needs? Ideally, your content will help to address them—showing your clients that you speak their language and have the resources to guide them.

Think in terms of value. Good legal content should offer a direct benefit to the user—general tips for estate planning, ideas about what to do if they are in a car accident, a rundown of different kinds of small business contracts, etc. You have to give away some meaningful information to prove to your clients that you have the expertise to assist them. Content that’s vague or lacking in value simply won’t generate any traction.

Keep it readable. It can be challenging for seasoned attorneys to put the legalese to rest, yet doing so is crucial for engaging content. Write as though you were directly communicating with one of your clients, and always try to put things in layman’s terms.

Get to the point. Along the same lines, most clients don’t need you to provide them with complex legal reasoning. What they want to know is what they should do to achieve their desired outcome. As such, the most effective content tends to be direct and succinct.

Distribute your content. You can come up with the best content in the world, and it’s not going to help your engagement numbers a bit if you don’t share it widely. Thankfully, attorneys have many platforms that they can use to connect with their audience, including social media and email marketing.

Pivot to video. Written content can definitely be valuable, but also consider the merits of a quick video. It doesn’t have to be anything elaborate; just a minute or two of an attorney talking into the camera, sharing their expertise, can be plenty engaging.

Take questions. Finally, keep track of the questions your clients ask you—and if you get the same question over and over again, that’s a good indicator that it’s a topic people are interested in. Make it the basis for a new piece of content.

Keep Your Audience Engaged with the Right Content

It can be challenging to develop consistently engaging content for the legal profession—but by no means impossible. With these guidelines, you can start developing the content you need to click with your audience.

We’d love to help you with content strategy, creation, and distribution. The first step is calling us for a consultation. Reach out to Driven2020 today and let’s talk!

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Design, News

There’s real value in online reviews—not just to consumers, but also to businesses.

Consider your law firm. Google reviews from satisfied clients can go a long way toward establishing trust—proving to potential clients that you have the knowledge and the integrity to assist with whatever their legal needs. Attorney-client relationships hinge on trust, and as such, online reviews can be incredibly meaningful.

And there are other ways in which reviews can help—such as with SEO visibility.

Google Reviews and SEO

A recent study finds that businesses ranking on the first page of a Google search have an average review ranking of 4.42 stars out of five—making it clear that positive customer endorsements can really help with your search engine visibility.

 

The same study finds that only 20 percent of businesses in the top three Google positions have no Google reviews at all—meaning that if your law firm isn’t getting reviewed, you probably shouldn’t count on sky-high rankings.

The upshot of all of this is pretty obvious: When it comes to marketing your law firm, one of the best things you can do is to actively court Google reviews from satisfied clients. The question is how.

How to Get More Reviews

There are a few strategies to consider here.

First and foremost, you can always just ask for reviews. This may sound simplistic, but you’d be surprised what an effective approach it really is. Here’s what we propose: Go over your client list and identify some of your best, most loyal, most satisfied clients—the ones most likely to give you a five-star review.

Then, send each of them a brief email, candidly asking them for their feedback and telling them how much it means to you. Make sure you include a link to your Google profile; you want to make things as easy on them as possible!

More broadly, get into the habit of always asking clients for a review after you work with them on a case. You can do this in a number of ways—by setting up follow-up emails, or by including a link to your review profile on invoices and email confirmations.

It’s also a good idea to have that review link prominently displayed on your firm’s website—maybe on a dedicated Testimonials page. And, you can include it in email signatures as well, along with a brief encouragement for people to supply their feedback.

As your firm starts to see reviews come in, make sure you take the time to respond to them. When you receive positive feedback, a quick thank-you is appropriate. And when you receive negative comments, take the time to let the reviewer know that you hear them, and that you want to do whatever you can to make things right.

The bottom line: You want more reviews, and you especially want positive ones. It’s helpful for knowing how you can improve your legal services, but it’s also a boon to your SEO—making your firm more easily discovered on the Web.

Embrace a Law Firm-Friendly SEO Campaign

Reviews can play an important role in your law firm SEO—but there are other components to consider, as well, including:

  • Website design
  • On-page optimization
  • Social media
  • Citations and backlinks
  • User experience
  • Local media mentions

For help developing and implementing a robust law firm SEO plan, reach out to our experts. Driven2020 has ample experience helping attorneys improve their search engine visibility, and we would love to talk with you about your SEO needs. Reach out to Driven2020 today!

 

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News

Your website is likely the first place where potential clients will encounter your law firm; it sets the first impression and tells them basically what your firm is, what it does, and what it stands for.

While you don’t necessarily need to have a large, extravagant website, you do need one that’s complete. Simply put, there are certain pages that every legal website should have. In this post, we’ll run you through them, and comment briefly on what makes each one so important.

Critical Pages for Your Law Firm Website

Home Page

You can’t have a website without having a home page—the page that welcomes new users and gives them some indication of what they can expect from the rest of your site.

Your law firm home page needn’t be super elaborate, but it should have a few core components:

  • A basic statement of your value proposition—what does your firm do? What’s your niche? Why should someone hire you?
  • Contact information, including name, address, and phone number.
  • A clear navigational structure; new users should find it very easy to locate the desired information on your website.
  • A call to action, inviting the user to explore the site further or simply to call for an appointment.

About Page

On the About Page, you can go into a little more detail about the firm’s history, its services, and its value proposition. The most important thing to keep in mind here is that the About page actually isn’t about you, at least not completely; more than anything, it should be about the client, and the kind of value they can expect from you.

Attorney Bios

We generally recommend having some brief bios of each attorney at your practice, including basic information about education, practice areas, and professional experience. This can serve a couple of functions, both humanizing your firm while also establishing your credibility. These bios are invaluable for establishing trust.

Service Pages

Just as an online retailer might have various product pages, your firm can set up a few service pages, simply highlighting some of the primary niches and practice areas that you offer. Remember to keep these service pages focused on value for the end user—what’s in it for them? And, each service page should have contact information as well as a clear, simple call to action.

Testimonials Page

This one isn’t strictly necessary, as you may wish to incorporate testimonials throughout your firm’s website—but definitely include testimonials and client reviews somewhere. These are vital for establishing trust and earning client confidence.

Contact Page

Finally, we would recommend having a brief Contact Us page, which is basically there to generate some phone calls. What to include on your Contact page:

  • A very brief value proposition and call to action—two or three sentences is usually fine.
  • A contact form.
  • A map to your office.
  • Further contact options, such as phone number and email address.

Developing the Right Structure for Your Law Firm Website

As you consider the content needs for your legal website, these six sections provide you with a basic blueprint.

However, there’s much more to Web development than just deciding on the right pages. To ensure a website that establishes a strong first impression with potential clients, reach out to our team today. Driven2020 is a marketing and website design firm with ample experience helping law firms—and we’d love to chat with you more about your website development needs!

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News

For attorneys, a good website is essential. It’s not just your online home, but the first thing most clients will ever see with regard to your firm. In other words, it sets the first impression people have of your practice—so a professional web presence is well worth the investment.

Alas, not all law firms have exemplary sites, and we’ve seen a few particularly common and egregious mistakes. Here are some of the most common legal website errors we’ve observed—all of which can and should be avoided!

Common Website Errors Your Law Firm Might Be Making

  1. Using a bad domain name. Both for purposes of SEO and professional branding, we recommend having a domain name that matches the name of your firm—so, for instance, if your firm is called the ABC Law Firm, we’d recommend a domain like abclaw.com, abclawfirm.com, etc. Some firms try to be cute or funny with their domain name, but that’s almost never a good idea.
  2. Having stale content. One of the most important things you can do for your website is to keep the content fresh. That means adding new content regularly; blogging is the most logical way to accomplish that. It also means revising your main website content semi-regularly—at least once every year. This helps with Google rankings, and it can also be an important way to keep your audience engaged.
  3. Not including NAP information. When we say NAP, we mean your law firm’s name, address, and phone number—and it should be included on every page of your website. There are a couple of reasons for this. One, it helps you rank in local Google searches. And two, it makes it easy for your potential clients to contact you—no matter which page of your website they happen to be on.
  4. Neglecting calls to action. Along the same lines, we’d say that every page of your law firm website should have a call to action. You can’t just assume that people are going to call you for an appointment; you actually have to encourage them to do so. Keep your CTAs short and sweet; don’t forget the contact information; and by all means, have at least one on every page.
  5. Failing to cover your services. This one should be a no-brainer, but you’d be amazed how often lawyers forget to go into real detail about the services they can offer—and the value they can bring to their clients. Make sure you have service pages that make it clear what your firm is all about, and why people should call you. Enumerate your areas of expertise!
  6. Settling for a boring or outdated look. It’s as if some attorneys believe legal websites are destined to be boring—but they don’t have to be! There are plenty of sleek, modern design options that can help your firm appear cutting-edge, without any compromise to your professionalism. If your website looks like an antique, that means it’s time to get a revamp. Reach out to a Web design agency that specializes in attorney websites.

Get Help with Your Law Firm Website

These are all significant errors—but they’re not insurmountable. You can get a truly fresh and effective website for your legal practice today, and it starts when you call us at Driven2020.

We’re seasoned experts in helping law firms grow and thrive, and one area where we specialize is in website creation. Learn more by reaching out to the legal marketing pros at Driven2020 at your next convenience.

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News

You probably know the old saying: You have to spend money to make money. When it comes to marketing your law firm, those words can seem all too true—but the good news is, you don’t always have to spend an arm and a leg to increase your firm’s visibility. Here are some examples of relatively low-cost, high-impact marketing options for your legal practice.

Send Out an Email Newsletter

Your clients have their phones on them more or less all the time—and the quickest, most direct way to reach them is by shooting them a quick email. You only need to send your newsletter once or twice a month for it to be effective. In it, you can include:

  • A brief greeting
  • Firm news items
  • A quick list of interesting links/news stories you’ve seen
  • A closing CTA

It doesn’t cost much, but it can go a long way toward building loyalty to your firm.

Do Some Marketing Videos

Video marketing is all the rage—and for good reason. A quick video clip is more compelling than plain text, and setting up your own YouTube page to host videos is easy and free.

As for creating videos, all you need is an iPhone and a well-lit room. Simply talking for a minute or two about a particular legal issue, giving clients some general insight, is all it takes. Just focus on adding value—telling them something they can actually benefit from, whether on the topic of estate planning, succession planning, or whatever else your firm does.

Seek Positive Reviews

The average client is going to do plenty of online research before choosing your firm—so it’s important that you put your best foot forward. That means collecting positive feedback and five-star ratings on sites like Google and Facebook. Doing so isn’t always easy, but it is inexpensive.

Our advice? Just send a quick email to your best, most satisfied clients, letting them know how much their feedback would mean to you. You might be amazed at how effective it is to just ask for reviews.

Start a Blog

When it comes to choosing a law firm, clients want expertise. They want thought leadership. They want to know they can trust you, and that you know what you’re talking about.

You can develop thought leadership by simply starting a firm blog. This will take a little time, perhaps, but it doesn’t have to cost you very much. (Even if you outsource to a ghost blogger, it’s still fairly inexpensive.) Remember everything we said about video marketing: Just focus on saying something your clients will find to be valuable.

Get Social

Yes, social media can be an important way for you to interact with your clients and to keep your firm at the forefront of their mind. And no, you don’t have to worry about being present on every platform under the sun. We recommend focusing on the two or three where your clients tend to congregate—for most firms, that means Facebook, Twitter, and possibly LinkedIn.

Should you augment your organic reach with paid ads? On Facebook, the answer is yes—but you can always start small, with a very modest budget, and work your way up. By no means do you have to break the bank with paid social media promotions.

And with that, you can see five smart, effective, and low-cost ways to boost your firm’s online image. To learn more about cost-effective law firm marketing, don’t hesitate to call our team at Driven2020 to set up a consultation!

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