Online retailers want to know: How exactly do online shoppers discover the products they want to purchase? Do they search for them on Google, or do they head straight to Amazon to browse?Of course, there’s no simple answer to this question,...

How can you get your company website ranked well in the Google search results? There are a lot of factors to consider, and the specifics of SEO ebb and flow all the time. Certainly things like social sharing, backlinks, and citations matter...

It’s tempting to think of social media as a “time waster”—and for many people, it is. However, the sheer amount of time that people “waste” on social media sites is staggering, which is why marketers can’t take it for granted. Regardless of...

When you’re running a small or mid-sized law firm, there’s a decent chance that your clients are mostly locals—people who live in the same general area as you. What’s more, the odds are strong that you’re not the only game in town. Those lo...

Cosmetic surgery remains a competitive field—and the practices that stay on top are the ones that keep abreast of all the latest technologies and techniques. This includes not just clinical breakthroughs, but marketing trends, as well.In pa...