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Email marketing is one of the most reliably effective marketing channels there is—but that doesn’t mean it’s foolproof. Many small businesses invest in email and are unsatisfied with the return they get. This isn’t because email marketing i...

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When it comes to optimizing your website for maximum search engine visibility, it’s important to take advantage of every opportunity that comes your way—no matter how small it might seem. Case in point: The meta description. This is an easi...

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There’s a familiar saying in online marketing—content is king. There’s a lot of truth to that statement; when it comes to enhancing your brand, there’s simply no substitute for engaging, value-adding content. With that said, there’s more to...

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Small business owners feel a constant pressure to produce more content on their brand’s behalf; you probably feel that way yourself, and so does your competition. What this means is that there is simply an incomprehensibly large amount of d...

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Facebook boasts an unsurpassed audience, but what makes the platform valuable to marketers isn’t how many users there are—it’s how narrowly you can segment that audience, targeting the people who see your ads and your content. When done cor...

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