Are your PPC ads relevant?That’s not a rhetorical question, and the answer isn’t subjective. Relevance is something Google AdWords measures and quantifies for all ads, and your adrelevance could have a real impact on your ads’ effectiveness...

Your business website is more than an online placeholder. It needs to draw in traffic, but it also needs to convert traffic into sales. Indeed, we like to say that a good business website is a 24/7 sales generator.So how do you ensure that ...

Marketers no longer have the option of relying solely on the written word. In today’s marketing landscape, content must be dynamic and engaging—and video content is at the very top of the heap.YouTube videos can be especially powerful ways ...

Content marketing is an invaluable way to promote your brand, establish thought leadership, and cultivate trust. Ultimately, content marketing can help move buyers through the sales funnel, ending in conversions. But content marketing does ...

Your business blog may be many things, but above all else, it should be a way to move the needle on your company’s sales. If it’s not improving your bottom line, it’s not really worth having around. Paradoxically, though, this does not mean...